← Back to Legacy Media Group

About the Founder/CEO Christian Parlato LinkedIn ↗

Case study · NYYhistory × Crunchmaster · 2026 season

Game Day Rituals

A five-episode branded mini-series about the superstitions, habits and family traditions every Yankees fan swears by. Written, cast, shot and edited in-house by Legacy Media Group, with the product written into each story rather than bolted on at the end.

Client Crunchmaster (TH Foods)
Channel @NYYhistory on Instagram
Format Vertical episodes, ~50–90 sec
Production Legacy Media Group

5

Episodes

530K+

Impressions

7.1K+

Likes

1.5K

Comments

The season

Tap an episode to watch it on Instagram.

Episode 1 cover: a commuter with a backpack and travel cup

The Commuter

An office commuter's game-day routine starts long before first pitch.

Episode 2 cover: a mother holding her young child and a baseball

Passed Down

A generational fandom story: the ritual handed from parent to child.

Episode 3 cover: two buddies in Yankees gear at the tailgate lot

The Tailgate

Two buddies hang out at the lot, low vibes and no food, needing something to turn their day around.

Episode 4 cover: a pitcher in a road jersey and glove

The Bullpen

A former pitcher's warm-up ritual, with a living-room twist.

Episode 5 cover: two hands passing a bag of Crunchmaster crackers

The Finale

The crew reunites for the season ender and one last bag.

Built around fans, not ads

Every episode starts with a ritual NYYhistory followers already recognize, so the brand lands inside a story they want to share.

Produced end to end

Concept, casting, shoot, edit and posting all ran through one team, on a weekly in-season cadence.

Ready for the next brand

The format travels to any sport or season: a recurring cast, a recurring hook, and the product as the hero beat.